April 26, 2012

Motor insurance and repair research organisation Thatcham appears to be labouring under the touchingly naive illusion that whiplash injury claims are in some way related to the frequency and severity of RTAs. Based on this frankly bizarre assumption, Thatcham are claiming in their latest press release that Autonomous Emergency Braking (AEB) systems hold the key to banishing the current whiplash epidemic.

Speaking at the Lyons Davidson International Whiplash Conference “alongside,” as the release proudly notes, “some of the world’s leading experts on the topic,” Thatcham research chief Matt Aviary claimed that radar-based AEB technology, which brakes when drivers fail to do so, will reduce the number of accidents and thus the number of whiplash claims. If only it were that simple!

Insurers will doubtless compete fiercely to attract the custom of motorists whose vehicles are fitted with AEB systems, thus limiting their ability to crash into other vehicles and pedestrians. But so long as collisions (or rapid decelerations) occurring at four or five miles per hour are regarded as potentially neck-injury-inducing, a complete cure for the whiplash scourge may be some way off yet.


    What our clients say about us

    Jo was friendly while still professional. She answered any questions and was patient and happy to help. Next steps and cover confirmation could have been a bit clearer. I've had calls from credit hire that I was expecting for replacement bike but they were pushing to do repairs. I was told this would be done by an approved repair. I called just after 9am to notify a claim and was told I would receive a call back within 10 to 15mins. I had to call back an hour later as no one had called back. The lady who answered, Jo, did deal with things straight away and was very helpful
    Mrs. L - North Shields