July 25, 2013

The insurance press this week noticed – and indeed reported – that Cathie Bruce had left leading insurer Royal Society of Arts back in March this year. Apparently no-one had bothered sending out a press release at the time. Hence the delayed reporting.

What could explain the insurer’s previous silence on this matter? Perhaps the fact that, what with La Bruce having only joined in Feb (i.e. one month prior to her departure), any public announcement would have made all too plain that the firm faces severe challenges in distinguishing its own RSA from its elbow.

No sooner had they recruited big hitter Cathie for the role of distribution director than they suddenly realised they didn’t actually need one of those, and – since there was really nothing much else for her Cathie to be doing – they’d better get rid of her again.

What a bloomin’ shambles!



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