July 21, 2011

Let’s face it, everyone loves Google. Even the name is cuddly. Spurning other search machines, we live and die online in line with the G-man’s plan for info domination.

But next time you make use of one of Google’s nifty online tools, give yourself a pat on the back: it’s all powered by insurance.

Wired magazine recently revealed that 97% per cent of Google’s revenue comes from advertising – and what is the most lucrative advertising keyword of them all? Why it’s insurance, of course, driving almost a quarter (24%) of Google’s advertising revenue, beating loans and mortgage into cocked hats marked second and third, and leaving lawyers back in sixth and claim a tiny twinkle down at tenth.

So there you have it: a morbid fear of loss it is that makes the online world go round.


    What our clients say about us

    All my questions regarding my claim were answered in full and in a very clear and concise manor. I was impressed with the help provided to ease my mind.
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