July 8, 2009

Don’t come at the Admiral from astern! The nautical but nice car insurer is not amused by the rising tide of rear-end collisions on the UK’s roads‚ nor by the suspicious tide of whiplash injuries in their wake.

The 420,000 head to tail collisions on our roads each year account for a quarter of all RTAs, costing the insurance industry half a billion pounds in the process. And with the trend heading only one way, 2009 looks set to be another bumper Year of the Rear.

Commenting on the fact that rear-end collisions have failed to follow the UK’s overall declining trend in accident frequencies, Admiral ventures the suggestion that drivers may be paying insufficient attention to the road ahead.

One in ten of these rear-end accidents results in whiplash claims from vehicle occupants, Admiral says. Whiplash claims alone‚ many of which the insurer suspects may be fraudulent, cost the industry £1.9 billion a year and account for 75 per cent of all personal injury claims.

“Pull up to my bumper, baby,” urged scary popstress Grace Jones in her 1981 hit of that name, “in your long black limousine.”

Wonder if she ever got whiplash.



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