Let’s face it, the word Elite has become pretty much a byword for up-to-no-goodness lately.

Millions voted for Brexit to express their anti-Elite sentiment. Remoaners, on the other hand, claim gullible nationalists were duped into voting leave by (oh, the irony) an Elite presided over by none other than Herbert Lom lookalike Haroon Banks of Go Skipping fame.

Either way, Elite is hardly a term of endearment. The term Elite, indeed, sits little higher in the nation’s estimation than that vile slur “Expert”. But is this really fair? This week Bankstone News has decided to have a go at rehabilitating the word Elite.

And what better place to start than with than those outstanding purveyors of appropriate and beneficial insurance products Elite Insurance who have no more let their unfortunate name stand in their way than have Livingbridge (formerly Isis Equity Partners) or Barnsley Crazy Paving (formerly Shining Path).

Not content with the aforementioned purveyal, Elite have also just produced what is unquestionably the best (and so far the only) corporate video depicting the thrilling events of Tuesday last week when 13 teams of top insurance types competed bumper to bumper for the coveted title of Insurance Endurers of the Year 2017 at Grantham’s celebrated KPI Kart Trak (see previous editions for details).

Elite wasted no time last week posting a video on YouTub that was notable for its entirely adequate production values, snippy editing, and a memorable comedy moment in the final scene where a member of the Elite mysteriously scoops the fastest lap trophy, despite losing the popular vote. Having said which, Elliot Smart’s lap (not pictured) was recorded travelling at 1:11:19, which must count for something.

As if to prove that they’re not a sinister cabal ready and willing to stitch up anything even vaguely stitchable, Elite refrained from winning the main event (scooped on the day by Lamb Chops or someone), although their video did hint darkly that Elite weren’t the winners… this time.

Nice work with the video, Elite, we say here at Bankstone News. Keep up the good work. There’s always next year, unless… what’s this: “Elite ceases writing new business”? The very day after it was one of thirteen participants in Insurance Endurance? Obviously a coincidence.



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