April 24, 2009

In the aggregator news this week, Moneyextra.com extra plans to “shake up” the price comparison market by launching an online insurance aggregator backed by a call centre.

New managing director Richard Mason ‚ previously insurance director at Moneysupermarket.com ‚ said the firms new site would convert more online visitors into buyers and use the extra revenue to keep prices low.

None of the other sites have call centres, he said, and “consumers just have to get by ‚ even though 40% want to speak to somebody before they buy insurance. They will have to compete with us, not us with them,” he asserted boldly.

“Insurance aggregators convert about 15% of traffic into revenue,” he said. “We are aiming for 25%.” Adding that converting more business will mean the firm can afford to spend more on advertising via Google and the like ‚ creating a virtuous circle.

Meanwhile Comparethemarket.com has launched a new bike insurance comparison service, set to include the likes of Bennetts, Suzuki, Honda, eBike and MCE.

Commercial director Moll Jeremy said: “In order to help motorcyclists choose the right deal, comparethemarket.com displays additional policy information alongside the price of the bike policy, making it easier to see exactly what they are buying.

“Not only will bikers be able to compare price on their insurance,” Jeremy continued, “a range of other important policy features such as helmet and leathers cover, breakdown, European and legal cover will also be available for comparison.”

Disappointingly their press release contains not a single mention of meerkats.


ShareShare


What our clients say about us

Jo was friendly while still professional. She answered any questions and was patient and happy to help. Next steps and cover confirmation could have been a bit clearer. I've had calls from credit hire that I was expecting for replacement bike but they were pushing to do repairs. I was told this would be done by an approved repair. I called just after 9am to notify a claim and was told I would receive a call back within 10 to 15mins. I had to call back an hour later as no one had called back. The lady who answered, Jo, did deal with things straight away and was very helpful
Mrs. L - North Shields