August 27, 2009

Little did Bankstone News appreciate the influence it wields as a ‘lone voice of reason’ type commentator on matters of an insurance nature.

A little mild derision aimed by us at Aviva’s Plymouth Argyle ads and the insurer appears to have changed tack completely and gone for a surprisingly different approach.

A sneak preview of its latest campaign appears to go with an aquatic theme – perhaps illustrating how much more fun life can be with appropriate and attractively priced insurance cover in place.

Still not sure they’ve got it quite right!



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