November 1, 2012

Some are born with unfortunate names, some achieve unfortunate names, and some have unfortunate names thrust upon them.

Yutree Insurance Ltd, who this week announced having poached Cecil Parkinson from Bluefin, was not born with an unfortunate name – a slightly odd one you might think – but not specifically unfortunate – not like Chastity Bullock, Tokyo Sexwale, Attracta Baltitude or Richard Hardon.

Nor did it achieve an unfortunate name all by itself like Emperor Spiderman Gandalf Thrash, Tyranosaurus Rex Mullens, Romanceo Sir Tasty Maxibillion or P Diddy.

All poor old Yutree did was pick a name last year that sounds an awful like the name picked this year by the Metropolitan police (now then, now then) for their investigations into the roguish child molesting antics of Sir James of Savile (as it ‘appens) and his very good friends Sir Gareth of Glitter, Sir Frederick of Starr and others.

Both Yutree and Operation Yewtree appear to have taken their nomenclatorial inspiration from that ancient and poisonous (though once considered sacred) arboreal stalwart of graveyards up and down the land, the yew (tree).

Although – quite conceivably, given that their logo includes a Chinese character (curiously, one signifying ‘adversity in old age’) – the insurance firm may have had in mind as their inspiration not the yew, but the Himalayan shrub Yu (magnolia chupachupa) known for its pungent foliage and supposed aphrodisiac qualities.

Or perhaps its founding triumvirate were having a private joke about being collectively addressed by a native of the Emerald Isle.

As if Bankstone News would have the faintest idea!


ShareShare


What our clients say about us

Jo was friendly while still professional. She answered any questions and was patient and happy to help. Next steps and cover confirmation could have been a bit clearer. I've had calls from credit hire that I was expecting for replacement bike but they were pushing to do repairs. I was told this would be done by an approved repair. I called just after 9am to notify a claim and was told I would receive a call back within 10 to 15mins. I had to call back an hour later as no one had called back. The lady who answered, Jo, did deal with things straight away and was very helpful
Mrs. L - North Shields