Warning: may contain content of an ironic, satirical or not strictly true nature

Industry

Signing off

Published Friday, June 19th 2009

According to disturbing new research from insurers Direct Line and national road safety charity Brake, two thirds of British motorists don’t recognise a zebra crossing sign. Many drivers are apparently unaware of the meaning of common road signs.

Forty five per cent were stumped by the  no motor vehicles’ sign. A third didn’t recognise the  bus lane ahead’ sign. Almost one in six drew a blank on the  national speed limit’ sign, and only 12 per cent knew the meaning of all eight signs shown to them in a test.

Direct Line’s Maggie Game explains: “Road signs play a central role in mitigating many of the risks on our roads. If motorists don’t understand what a sign is trying to communicate, the risks increase significantly.”

Quite so.


Read more Industry News.

Bankstone Limited. Registered in England No: 5193549. Registered address: 71/73 Hoghton Street, Southport, PR9 0PR
Bankstone Limited is authorised and regulated by the Financial Services Authority FRM 313985.
Regulated by the Ministry of Justice in respect of regulated claims management activities. CRM 2200.