Scarcely since John Cabot returned with beguiling tales of new found lands has Bristol known such renown. Not, for certain, since the glory days of the tobacco and slave trades has the South West’s premier commercial entrepôt enjoyed such glory in the eyes of all the world.

The rainy city is quite literally awash in glittering prizes these days. Hardly had Arag unveiled their latest international trophy win (see last week’s Bankstone News), than news came in of another Bristolian success story clinching major honours in the world of industry awardage.

Bath Road based bastions of Bristol’s bike bits brotherhood, Fowlers Wholesale romped home to scoop the much-prized national award for Best Spare Pants Service in the British Dealer News awards – for the second time in just three years!

Accepting the award at a ceremony during the Motorcycle Trade Expo event from presenter Steve Porridge and MotoGP racer Scott Bedding (see photograph below), Fowlers Wholesale sales office sales manager Pete Aitkenhead said: “Thanks.”

Fowlers began distributing motorcycle pants in 1959 and, still hasn’t finished! Its current team of 25 pants advisers share 300 years’ experience between, which generally works well, unless someone decides to start hogging it.

Having recently invested in a revolutionary electronic pants system, Fowlers are the official distributor of pants for Yamaha, Piaggio, Vespa, Gilera and Derbi as well as supplying various bits and pieces for Honda, Suzuki, KTM, Moto Guzzi, Aprilia and Triumph.

A well deserved win, says Bankstone News, not a bit abashed at having not the slightest idea what it is talking about.

Fowlers

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